International course that shares concepts, tools and techniques to analyze the environment of organizations, determine their ability to conduct international business and manage the international operation.


  • Know the concepts of Business, Company and Environment.
  • Know the tools of Environment Analysis.
  • Criticize the global trading environment, economic and political factors.
  • Recognize differences between countries.
  • Know the global competitive strategy design process.


Theme 1: Introduction to Business
  • Business as economic activity
  • Enterprise
  • Industry
  • Market
  • Economy

  • Theme 2: International Enviroment
    • Globalization
    • Differences in national cultures

    Theme 3:Strategy and structure for International Business
    • The Strategy of International Business
    • The Organization of International Business
    • Entry Strategy and Strategic Alliances

    Theme 4:International Business Operations
    • Exporting, Importing, and Countertrade
    • Global Production, Outsourcing, and Logistics
    • Global Marketing and R&D
    • Global Human Resource Management
    • Accounting and Finance in the International Business


*Todos los campos son obligatorios.


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