International course that shares concepts, tools and techniques to analyze the environment of organizations, determine their ability to conduct international business and manage the international operation.

Objetives

• Know the concepts of Business, Company and Environment.
• Know the tools of Environment Analysis.
• Criticize the global trading environment, economic and political factors.
• Recognize differences between countries.
• Know the global competitive strategy design process.

• Business as economic activity
• Enterprise
• Industry
• Market
• Economy

Theme 2: International Enviroment
• Globalization
• Differences in national cultures

Theme 3:Strategy and structure for International Business
• The Strategy of International Business
• The Organization of International Business
• Entry Strategy and Strategic Alliances

Theme 4:International Business Operations
• Exporting, Importing, and Countertrade
• Global Production, Outsourcing, and Logistics
• Global Marketing and R&D
• Global Human Resource Management
• Accounting and Finance in the International Business

DESEO INSCRIBIRME